ABOUT
About Me:
Hi! I am not your average new business person or growth consultant. I'm the person indie founders call when they need someone to come in, see the whole system and fix it fast – from positioning, to pitch, to people.
Over the past 15 years, I've held Account, New Business, and Managing Director roles at both independent agencies and holding companies. That mix means I can drop into almost any situation, see the pattern, and move things forward quickly.
Where other consultants talk, I build. When we redo an agency's positioning, it doesn't just live in a deck – it shows up in your website, your sizzle reel, your case studies, your award submissions, and most importantly, in the way your team actually talks about the work.
Bio:
Chantal Sagnes is a strategic account and business development leader with over a decade of agency and client-side experience. Most recently at GSD&M, she was identified as one of the top 50 high-performers across the Omnicom network nationwide.
While there, she led winning pitches for Zales, Crocs, Hampton by Hilton, Boehringer Ingelheim, MD Anderson, and Mercy. She also ran national integrated accounts across health care, hospitality, jewelry, retail, food & beverage, as well as global segmentation and strategy assignments. She has extensive experience in financial services across Wells Fargo Advisors, Charles Schwab Foundation, Sallie Mae, and MetLife; in food and beverage/CPG across PepsiCo, Avocados From Mexico, Cuties, Panda Express; and in entertainment across Warner Bros Discovery, Netflix, YouTube, E! Entertainment and Disney, among others.
While client-side, she branded and launched the first fully digital and subscription-based bank in Belgium, designing and executing a fully integrated marketing plan resulting in a 106% customer growth and an increase in brand awareness of 17% by the end of Year 1. Chantal developed product-specific cross-functional initiatives across key business units spanning daily banking, investing, personal loans, and SME. She also managed an ecosystem of agencies from RFP/selection through campaign execution including advertising, strategy, research, and social media.
Prior to that, she opened Bailey Lauerman’s Los Angeles office where she served as Managing Director, leading their top clients and growing the Bosch U.S. business overseas, with what started as an RFP for a European campaign to stretching the work across 13 European markets. She also built Co:Collective’s Business Development department from the ground up, and previously managed the Infiniti business globally. There, she led winning pitches for Providence, Wells Fargo Advisors, IBM, The Weather Company, Microsoft, ACLU, Aldo, and Sallie Mae.
Chantal received her MBA in France and is a member of THE BOARD, a collective of skilled fractional leaders across brands and agencies.
